Third Quarter U.S. Retail E-Commerce Grows 23 Percent versus Last Year

Online Sales of Toys Surge in the Face of Product Recalls

RESTON, VA, October 25, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released U.S. e-commerce spending figures for the third quarter of 2007, showing that retail e-commerce increased 23 percent versus year ago to $28.4 billion.

Third Quarter U.S. E-Commerce Spending Excludes Auctions and Large Corporate Purchases Q3 2007 vs. Q3 2006 Total U.S. – Home/Work/University Locations Source: comScore
	Q3 2006 (MM)	Q3 2007 (MM)	Percent Change
Total	$41,290	$48,596	18%
Non-Travel (Retail)	$23,050	$28,441	23%
Travel	$18,240	$20,155	11%

“Online retail spending continues to grow at rates in excess of 20 percent year-over-year, which suggests that the market is still far from maturity,” said comScore Chairman Gian Fulgoni. “Even online travel commerce, which is a more developed market, continues to experience double-digit gains.”

Total U.S. E-Commerce to Reach $200 Billion in 2007

During the first nine months of 2007, total e-commerce spending surpassed $143 billion, putting it on pace to reach $200 billion by the end of the year. Retail e-commerce accounted for nearly $84 billion, or 58 percent of the total, while online travel spending came in just shy of $60 billion.

Year-to-Date U.S. E-Commerce Spending Excludes Auctions and Large Corporate Purchases Q1-Q3 2007 vs. Q1-Q3 2006 Total U.S. – Home/Work/University Locations Source: comScore
	Q1 – Q3 2006 (MM)	Q1 – Q3 2007 (MM)	Percent Change
Total	$122,055	$143,326	17%
Non-Travel (Retail)	$69,120	$83,587	21%
Travel	$52,935	$59,739	13%

Video Games, Consoles & Accessories Continue Torrid Sales Online

Video games, consoles & accessories continues to be the hottest retail category, nearly tripling its online sales from last year on the strength of Nintendo Wii and Sony PlayStation 3-related sales. Consumer electronics was the second-fastest growing category in Q3 (up 58 percent), with high definition and flat screen TVs helping move the needle. It appears that recalls and reports of potentially harmful toy products manufactured in Asia may be accelerating sales of new toys online, since the toys & hobbies category ranked as the third fastest growing category (up 57 percent) during the quarter.

Top Gaining Online Retail Categories Excludes Auctions and Large Corporate Purchases Q3 2007 vs. Q3 2006 Total U.S. – Home/Work/University Locations Source: comScore
Retail Category	Percent Change (Q3 2007 vs. Q3 2006)
Video Games, Consoles & Accessories	199%
Consumer Electronics (excl. PC Peripherals)	58%
Toys & Hobbies	57%
Event Tickets	54%
Books & Magazines	48%
Furniture, Appliances & Equipment	47%
Home & Garden	31%
Music, Movies & Videos	31%
Jewelry & Watches	21%
Sport & Fitness	20%
Apparel & Accessories	11%

“Despite the negative publicity of toy recalls, the third quarter saw robust growth for online toy sales,” continued Mr. Fulgoni. “Given some of the uncertainty surrounding the holiday season, it’s possible that consumers were responding to fears of toy shortages and making their purchases early. In addition, it could be that consumers were replacing recalled toys with other new toys. We’ll be closely monitoring growth rates in the fourth quarter to see if these positive trends continue, or if what we’re seeing is simply a short-term reaction to the recalls.”

Top 10 Online Holiday Shopping Days of 2005

Consumers spent over one billion online Monday, Decemeber 12 and Tuesday, December 13, posting sales of $556 million and $554 million, respectively. "Black Monday" ranks as the eighth highest online spending day according to Comscore research.

"Online spending continues to surge ahead. The strong growth we are seeing again this holiday season confirms the emergence of the Internet as a vital channel for consumer spending," states Gian Fulgioni, Comscore Networks chairman.

iPod, Harry Potter and XBox Top Search for Toys Online

Consumers spent $12.75 billion during the first 39 days of this season's online holiday shopping period, ending December 9. An increase of 23-percent over last year's $10.38 billion, according to ComScore research.

Select Toy Searches

Apple's iPod yielded more than 6 million searches from the beginning of November through December 4. Other top searches included "Harry Potter," and "XBox 360," with about five million each. Star Wars, Barbie and Playstation trailed the leaders with a combined search total of over six million.

“While high consumer interest was expected this holiday season for items such as the Apple iPod, Microsoft Xbox 360 and Sony PlayStation, the intense amount of search activity observed to-date demonstrates how popular these items are with consumers,” said Gian Fulgoni, comScore chairman. “It’s also clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store.”

Target, JCPenney and Wal-Mart Online Retail Leaders

ComScore Networks released updated statistics for online shopping, and the clear winners in the retail category are Target, JCPenney and Wal-Mart, besting well-know leaders eBay and Amazon. Visitation to Select Multi-Channel and Online Retailers

• While visitation to Web sites in the retail category rose 7 percent in November versus year ago, many of the most well-known names in retail are experiencing double-digit traffic increases, as shoppers flock to shop online.
• Mirroring the trends observed during recent years, the Web traffic increases experienced by multi-channel retailers, including Target (up 48 percent), JCPenney (up 38 percent) and Wal-Mart (up 35 percent), are surpassing the largest onlineonly merchants.

“We appear to be seeing a fundamental shift in the way consumers shop online,” said John Miniati, comScore Networks. “Driven by aggressive promotions and an increased selection of online product offerings from traditional retailers, consumers are responding positively. As a result, many multi-channel merchants are now growing their online shopper base significantly faster than their online-only counterparts.”

Non-Travel Online Consumer Spending on Track for 24 Percent Increase

Year-to-Date (through Dec. 4) online sales totaled 59 million in 2004. This year sales have already reached 72.9 million, an increase of 24 percent over last year.

Audio: 2005 Online Holiday Shopping Update

2005 Online Holiday Shopping Update

Black Monday, which serves as the official start of the online holiday shopping season, registered a 26 percent increase of non-travel online consumer spending reaching $485 million this year. Last year Black Monday tallied sales of $386 million, according to comScore Networks which tracks online and offline purchasing habits of Internet consumers.

“Despite the hype over Black Monday, this day has not traditionally been the highest online spending day of the season,” said Gian Fulgoni, chairman and co-founder, comScore Networks.

Thanksgiving Weekend

Here's what happened over the "Black Friday" Thanksgiving holiday weekend:

• This year, U.S. consumers spent more than $925 million online during the Thanksgiving weekend (Thu-Sun), an increase of 26 percent over the same period in 2004.
• While Thanksgiving Day remains a comparatively light shopping day, online spending reached $144 million, an increase of 12 percent over the $128 million spent online on Thanksgiving Day 2004.
  
• Americans spent $305 million online on “Black Friday,” up 22 percent compared to the $250 million spent online in 2004.

Online shopping is projected to increase 24 percent over last year for the November/December holiday shopping period to nearly $20 billion in 2005, up from about $16 billion in 2004.