iPod, Harry Potter and XBox Top Search for Toys Online

Consumers spent $12.75 billion during the first 39 days of this season's online holiday shopping period, ending December 9. An increase of 23-percent over last year's $10.38 billion, according to ComScore research.

Select Toy Searches

Apple's iPod yielded more than 6 million searches from the beginning of November through December 4. Other top searches included "Harry Potter," and "XBox 360," with about five million each. Star Wars, Barbie and Playstation trailed the leaders with a combined search total of over six million.

“While high consumer interest was expected this holiday season for items such as the Apple iPod, Microsoft Xbox 360 and Sony PlayStation, the intense amount of search activity observed to-date demonstrates how popular these items are with consumers,” said Gian Fulgoni, comScore chairman. “It’s also clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store.”